Caesars Entertainment Officially Appoints Mark Frissora as President and CEO

The former Chief Executive of car rental service Hertz Global Holdings has taken over from previous chairman Gary Loveman.

Frissora’s appointment aims to strategically promote the corporation’s assets and financial value. His designation further makes the new boss as the administrator of Caesars Enterprise Services (CES) and puts him as a member of the CES Steering Board. The continuous development of the company will be at the helm of the President's long term agenda.

According to US internet casinos, Frissora said “Since joining the company in February, I have visited most of our domestic properties, met with all of the company’s senior leaders and focused my attention on identifying new opportunities to drive growth and efficiency, which will ultimately create shareholder value.”

Apollo Global Market boss hails appointment of Frissora

Amid speculations that Caesar Entertainment had unjustly shifted assets in order to prevent creditors from securing them, an autonomous investigation into one of the functioning sectors of the company was carried out. Mobile betting providers also report that Caesar Entertainment, in their part, filed for a Chapter 11 bankruptcy in the early period of the year.

Manager of Apollo Global Management Marc Rowan praised the appointment of Mark Frissora. According to gaming news, “Mark has quickly assumed leadership of the company and has spent his early months at Caesars working closely with the senior team and pursuing opportunities to increase productivity.”