Austrian government-approved retail and online gambling provider Tipp3 has extended its sponsorship of the country’s top soccer league, the Bundesliga. The Bundesliga apparently will be making good money on sponsorship-naming this season, as the league will now bear the unwieldy title of “Tipp3 Bundesliga, powered by T-Mobile.”
The agreement signed between Bundesliga officials and Tipp3 will make the gambling provider the lead sponsor through the 2014 season; the former contract between Tipp3 and the league was sent to expire going into the 2010 season.
Majority-owned by Austrian Lotteries and Casino Austria, government-run companies, Tipp3 is today the leading online sportsbook in Austria. Tipp3 also runs some 4,000 retail location at which to bet on sports in Austria.
Many Tipp3 odds and offerings are not competitive with independent providers, but Austrian law approves few companies for licensing in the country. While the law is slowly changing in Austria, the government makes no effort to block foreign-hosted gambling groups from offering internet gambling in Austria.