Bally Includes SHFL Entertainment Gambling Content on iGaming

Leading gaming technology supplier firm Bally Technologies will offer a wide range of US online casino table-game gambling content from SHFL Entertainment on its iGaming platform following a deal signed earlier this week.

Bally Technologies vice president for business development, John Connelly commented on the deal: “We are pleased to have entered into this agreement with SHFL.”

Connelly added: "Operators will have the ability to choose from an array of world-class content, enabling them to maximize their revenue and competitive advantage. The products we can now offer from SHFL further our ability to fulfill this commitment.”

Bally also supplies its iGaming platform to the Golden Nugget casinos land based casinos in Las Vegas and Atlantic City as well as Mohegan Sun casinos in Connecticut and Pennsylvania. Other iGaming clients include the American Casino and Entertainment Properties (ACEP), Stratosphere Casino Hotel and Tower from LLC, the Aquarius Casino Resort and two Arizona Charlie casinos.

SHFL Entertainment's chief strategy officer, Louis Castle commented on the agreement in the American gambling news: “This agreement with Bally and their B2B focus in the online interactive market fully aligns with our strategy to leverage our renowned proprietary table games brands online.”

Bally Technologies is a premier provider of gambling technology, equipment and games in US. Its American products are fully compliant with the US gambling laws. The Las Vegas firm recently announced on the G2E gaming expo the launch of its new business division, Bally Interactive.

Bally Technologies is sometimes confused with Bally Manufacturing (later Bally Entertainment, bought by Hilton Hotels in 1995), which was a Chicago firm making and distributing pinball machines as well as land based slot machines but never entered the online gambling industry.