Borgata casino has partnered up with Income Access to improve its online gambling affiliate programme.
Ever since American gambling laws gave the green light for internet gambling, the online casino market has been growing. Now, the Borgata Hotel Casino & Spa resort in Atlantic City is launching an affiliate recruitment programme targeted at New Jersey’s online operators. The casino operator has signed a partnership with Income Access, a company specializing in online affiliate recruitment, and will soon launch a website called BorgataPartners.
Nicky Senyard, founder and chief executive officer of Income Access, stated: “Partnering with a casino property that has the established reputation of Borgata is a terrific opportunity to gain greater insight into the newly regulated market. We look forward to being a part of their success story by providing an affiliate software solution that supports their digital acquisition goals.”
Online services booming
Borgata was one of the casino operators who took advantage of the newly regulated internet gambling market, by launching an online poker site in the US state of New Jersey last November. The company also has a virtual casino offering slots, blackjack, roulette and video poker.
The new affiliate programme aims to increase the number of online customers. “We value affiliate partners because we see the potential they can bring by making residents and visitors aware they can gamble online within New Jersey’s borders,” Online Gaming acquisition manager Dione Scott-Rogers explained.