Irish and UK sports betting and online gambling provider Paddy Power is a master of publicity stunts, just like the fellow company from Ireland, Ryanair.
To promote its new Roller mobile casino app in the United Kingdom, Paddy Power offers a chance to win GBP 1 million with a single spin on the roulette wheel.
The Irish independent company launched a four-week campaign starting November 15 utilizing social media channels according to the British gambling laws. Participating players are a given high-definition image and asked to find at least 35 ‘hidden symbols’ inside.
After the giant symbol seeking rush is over, George Lamb, the host of popular BBC Channel 4 game show “The Bank Job”, will ask players who qualified in the contest to provide the “most entertaining reason” why they should be the one who takes the GBP 1 million roulette spin.
Paddy Power’s million-pound roulette wheel spin will be broadcast live on Facebook. Quite likely, the life of the winner will be significantly changed.
In the meantime, the largest Irish independent bookmaker also launched the “The X Factor – Steps To Stardom” mobile slot game developed by Cozy Games in collaboration with Openbet.
Paddy thanked participating parties for “the fantastic turnaround on this project” that coincided with the live stage phase of The X Factor television show in the United Kingdom. Well, timing is everything, isn’t it? The mobile slot game was deployed using the Cozy Connect platform.