Dafabet Masters Tournament to play from 2015 to 2017 after renewed sponsorship deal was sealed.
The World Snooker Tournament got a huge boost in sponsorship recently. For the second year running, Dafabet, a leader in managing online sportsbooks in the UK, will once again sponsor the famous UK-based tournament for an additional three years.
It has been recently announced that Dafabet who was the initial title sponsor for the World Snooker Championship, in Sheffield, UK, earlier in 2014, will also sponsor the Masters from 2015 to 2017. Dafabet, operating under British gambling laws and other jurisdictions worldwide, prides itself in its continued interest and financial support of all kinds of sports including Snooker, Football, Tennis and Basketball.
Undoubtedly, Dafabet’s success is mainly due to their effective marketing strategy. If they are leaders in mobile casinos, it is because of their ability to recognize “the massive global appeal of our sport” to sport fans worldwide, says Dafabet’s John Cruces.
In exchange for cash prizes worth over GBP 1.2 million, the Masters Snooker Championship will use the company’s logo for another 3 years. Avid-day sports fans will be able to follow the Dafabet Masters being held at the Alexandra Palace in London starting January 11, 2015.