The Nottingham Racecourse races on July 19th marked the first time that the event was organized with 32Red as its sponsor.
The Gibraltar-based online gambling group had signed a deal with the Colwick Park venue earlier this month, agreeing to sponsor several races in 2013.
Being a purely online company without high street visibility, the company has been keen to enter into such agreements just like all other leading online sportsbooks in the UK do.
The advertising value of such deals is quite valuable, as there is nothing in Greek gambling laws preventing sportsbooks from advertising live odds during sporting events.
32Red has already sponsored more than 1,500 races nationwide over the years, including those at Market Rasen and Newmarket. It also had various agreements with Aston Villa and Swansea City football clubs.
“This is exciting news for Nottingham and I am absolutely delighted to welcome 32Red’s chief executive Ed Ware and his team to Colwick Park,” said racecourse manager Pip Kirby, adding that they are “very much looking forward to progressing our relationship and ensuring this sponsorship works well for all involved.”
32Red has been around since 2002 and operates an integrated gambling site, complete with a bingo hall, a poker room, and of course a casino. In fact, 32Red Casino has received many awards from the online gambling industry and is counted among the top online gambling sites in the world.
32Red Casino is also a leading player in British mobile gambling.