A renowned French football club, Olympique de Marseille, gets a new sponsor – Bwin.Party Digital Entertainment. One of the largest online sportsbooks in France and worldwide will become the club’s official betting and gaming partner for the next three years.
The bookie operating in full compliance with French gambling laws has expressed confidence that the new sponsorship deal will boost the status and profile of Bwin’s brand on the French market, and will also solidify its position as one of the leading football betting brands in Europe.
A Bwin.Party spokesperson revealed to French gambling news that the sponsorship deal is in line with the sportsbook’s strategy set to develop digital partnerships with the most renowned football clubs in Europe, especially in the jurisdictions where online gambling is legal and regulated.
Bwin is already proudly sponsoring a wealth of famous European football teams including, Manchester United, Real Madrid, RSC Anderlecht, Juventus, and FC Bayern.
The new sponsorship deal comes with a host of fan-based initiatives such as opportunities to train with the team, travel to Champions League matches, and others. The agreement also means integration into Olympique de Marseille’s digital and social platforms, creating of online and offline co-branded activities, in-stadium branding, and access to team’s players for marketing efforts. The team and the sportsbooks also plan to develop mutual mobile and social applications.
Bwin CEO, Norbert Teufelberger, had the following comments last week: “We are proud to establish this partnership with Olympique de Marseille, one of the oldest and most successful clubs in France and Europe. Today’s announcement means that we are now partnered with six of the greatest clubs in European football, enabling us to offer our customers an unparalleled range of online and real world offers.”