Dafabet, online betting company, will sponsor for the first time this season the Masters, UK’s most prominent snooker tournament.
It will take place at Alexandra Palace in London from January 12 to 19. 16 world-class players will participate in it. Some of them are the current champion Mark Selby, the world champion Ronnie O’Sullivan, the world number one Neil Robertson, the Chinese star Ding Junhui, Judd Trump and John Higgins.
Dafabet Masters’ impressive top prize of GBP 200,000 is an excellent motivator for good performance, therefore the tournament will be aired by British Broadcasting Corporation for millions of snooker and mobile betting fans worldwide.
The Masters snooker tournament has impressive popularity
Since its establishment in 1975, the Masters tournament built remarkable world-class reputation. Therefore, the interest among players, fans of snooker and general bet on sports in the UK, and around the world is extremely high.
Dafabet sponsored the Players Tour Championship Grand Finals last season, so they are prepared for the extraordinary interest and the advertisement opportunities, which the tournament provides. Snooker betting falls within the UK gambling laws and punters’ bets during the tournament have to comply with them.
John Cruces, head of sports marketing & sponsorships at Dafabet, commented: “2014 is going to be a huge year for sport, and sponsoring the Masters is a great way for us to kick the year off.”