PartyPoker and Dusk Till Dawn will partner up in order to promote their brands through their online sites and live events.
In UK gambling news, online poker giant PartyPoker has reached an agreement with the European live poker venue, Dusk Till Dawn (DTD). The online poker brand of bwin.party secured a multi-year licensing and online agreement. DTD online tournaments will be reached via a tab withing the PartyPoker online poker room. The Dusk Till Dawn will feature PartyPoker branding in their live venues.
Dusk Till Dawn owner Rob Yong seemed very optimistic about the partnership. “I am very excited about this agreement, over the last seven years, with the support from our loyal member and the UK poker community, Dusk Till Dawn has grown into the leading poker brand in the UK.” With the popularity of PartyPoker alongside the experience and insight Dusk Till Dawn has into UK poker, the combination should cause quite a stir in live, online and mobile betting in the UK.
Plans to Promote Poker Across the UK are Underway
Through a number of online and live events, plans are in place to promote poker across the UK. Director of games labels at bwin.party Golan Shaked looks is excited about working with Dusk Till Dawn to promote poker throughout the UK. “We are looking forward to working with the Dusk Till Dawn team who have built a hugely successful live poker experience. Using their intricate knowledge of the UK poker scene gives us a fantastic opportunity to reinvigorate the PartyPoker brand and attract a generation of players.”
Rob Yong feels very strongly about reaching the UK masses. “PartyPoker is one of the best known online poker rooms in the world and are fully committed to the UK market, sharing our ideology of working with the UK poker community to provide a level playing field and a healthy long-term poker ecology, this presents a massive opportunity to re-energize the UK poker scene.”