1xBet became one of major FC Barcelona sponsors, signing an agreement with the Spanish La Liga Champions on July 01. The sponsorship will last for five seasons, until June 30, 2024.
As a part of the agreement, 1xBet will have access to Barcelona’s players to create promotional content. It will also create marketing campaigns that will resonate with the fans. In addition, online sportsbook news sites in Spain confirmed that the online betting company will be able to display its panels in the Camp Nou stadium.
The agreement which came into effect on July 01, forms part of Barcelona’s worldwide expansion strategy. The Catalan giants are one of the world’s top clubs based on the value of their sponsorship deals, according to Forbes. Thus, for the next five seasons 1xBet will be the new Global Partner and one of FC Barcelona Sponsors.
Sommers: 1xBet is more than a bookmaker
Following the conclusion of the deal, Josep Pont, the head of Commercial on Barcelona’s board, said:
“We are convinced that this deal with 1xBet will help us to continue to grow both on and off the field. This deal consolidate our global expansion strategy. And, we are sure that it will help us to connect with new sports fans all around the world”.
In the same vein, Alex Sommers, the spokesman of 1xBet, celebrated the agreement stating:
“We are very pleased to reach an agreement with one of the best clubs in the world. We are certain that 1xBet has something to offer to all FC Barcelona fans”. He also added “Barcelona’s slogan is ‘More than a club’ and we hope that over the next 5 years, the fans will come to realize that 1xBet is more than a bookmaker”.
In addition to Barca, 1xBet sponsors Serie A and Tottenham
The leading international gaming and technology company, 1xBet has more than 12 years of experience in the field. It was founded in 2007 and quickly established a dominant position in Europe. 1xBet is constantly expanding its global customer base. It has currently offices in Europe, Asia, and Latin America. Besides, the company offers customer support in 30 different languages.
The bookmaker boasts a wide range of markets including pre-march and live odds at 1xBET Sportsbook. It also delivers a vibrant portfolio on online slots, live casino and table games.
In addition to becoming one of FC Barcelona sponsors, 1xBet has sponsorship deals with major rights holders in European football. It signed a deal with Serie A in 2018, running until 2021. 1xBet also signed deals with the English Premier League clubs Tottenham and Cardiff City, and LaLiga Media Partner.
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