The online gaming provider 32Red will become the front-of-shirt sponsor of the Scottish League One Rangers FC.
The deal made it into the gambling news and it is for three years – from 2014 to 2017. 32Red will benefit from being on the front side of players’ home and away jerseys.
Additionally, the sponsor will also brand the inside of the club’s Ibrox Stadium, which can hold 50,987 people. Moreover, there will be opportunities to brand the club’s digital and media platforms.
Opinions of the two sides
Rangers FC, will be part of the Scottish Championship next year, after being the champions of League One this season, which is good news having in mind that the team was one of the leading clubs in the recent past.
Ed Ware, CEO of 32Red, which operates under UK gambling laws commented: “We are delighted to be working with Rangers Football Club and look forward to being part of the continued rise and return of the Club.”
Moreover: “32Red has a history of successful football club sponsorship deals and we look forward to the next three seasons and our new and proud association with a club with such heritage and potential.”
Graham Wallace, chief executive of Rangers, also said: “We are delighted to announce today a three-year shirt sponsorship deal with 32Red, the UK’s premier online casino company. We look forward to working closely with them over the next three seasons in a partnership that we believe will be hugely beneficial to both parties.”