Bally Technologies Inc. is constantly on the move. The game developer acquired the American gambling laws compliant interactive gaming supplier license from the Nevada Gaming Commission in June 2012.
This week, the American internet casino and land gambling establishment game solutions provider inked a deal with American Casino and Entertainment Properties (ACEP) Interactive.
Under the terms of the agreement, Bally will supply its iGaming platform to four land-based venues in Nevada. The gambling spots included in the contract are the Stratosphere Casino, Hotel and Tower in Las Vegas and the Aquarius Resort and Casino in nearby Laughlin as well two Arizona Charlie’s properties in Vegas.
Meanwhile, ACEP Interactive also received its interactive gaming license from the Nevada Gaming Commission last Thursday.
John Connelly, Bally Technologies’ Business Development Vice-President commented: “We are excited about the opportunity to partner with a premier gaming operation and a globally recognized brand like the Stratosphere.”
Connelly added: “What makes this even more significant is the fact that ACEP is located in Nevada, one of the only approved and regulated markets within the United States.”
“Our iGaming platform delivers a host of advantages to ACEP. With integration to its core casino management systems, it will ultimately have the ability to conduct marketing, bonusing, data tracking and collection seamlessly, enabling the casino to market to its players in a way that has never been possible before,” he added.
Frank Riolo, Chief Executive Officer for ACEP said: “We are pleased to be involved in the leading-edge of this emerging segment in the United States.”
Riolo also mentioned the possibility to play online poker in USA on a new site: “This partnership with Bally Technologies will allow us to establish a play-for-free poker site by the end of the year, which we plan to use to further enhance our brands and enable us to be poised to launch a real-money poker site at such a time as permitted.”
You can read about Bally’s European expansion in the article: Bally Technologies to Expand in Europe After Gibraltar License.