Yet another online sportsbook, operating in full compliance with British gambling laws, Betfred, is moving onto the social gaming arena. The latest agreement between Betfred and We R Interactive, a social gaming publisher, will allow the sportsbook to be featured in the highly popular social soccer game I AM PLAYR.
The social football game will depict Betfred’s World Snooker Championship and horse-racing sponsorships. One of the most popular online sportsbooks in United Kingdom plans to increase its brand awareness with the move into social gaming by offering social entertainment experience focusing on its portfolio of sponsorships.
The sportsbook will make an appearance in the social game through a virtual live betting shop offering real Premier League betting odds and allowing members to wager utilizing their in-game cash.
The social game, I AM PLAYR, is a highly innovative content platform, allowing various brands to interact with their target audience on their own terms.
Global commercial director at We R Interactive, Paul Whitehead, told United Kingdom gambling news: “Betting and football are natural partners, so it’s great to be bringing the Betfred brand into the game through these really innovative integrations that further authenticate the game and blur the boundaries between the real life of a professional footballer and the virtual world of I AM PLAYR.”
He went on to add: “We’re building a large audience for I AM PLAYR, so we’ll be working with Betfred to grow their own social activities.”
Chris Sheffield, Betfred managing director, also commented the deal: “We are all about innovation at Betfred, that’s why this deal was so appealing and we are delighted that our brand will be exposed to a wider audience.”