Betway Buddies Up With ESSA To End Match-Fixing

Posted: May 8, 2015

Updated: October 6, 2017

Betway who is the main sponsor of West Ham United is now member of the European Sports Security Association.

Betway, a popular online sportsbook in the EU, has joined the European Sports Security Association (ESSA). The latter is a non-profit organization the global integrity body that tries to curtail irregular betting patterns and illegal betting. ESSA is constantly rooting for gambling integrity and seeks to protect both gamblers and gambling operators from instances of event manipulation. With a favorable Betway casino review in its favor, the gambling operator had little trouble joining.

Khalid Ali, the ESSA Secretary General in turn said he was happy that Betway joined ESSA as this move “represents another important step, further increasing ESSA’s ability to protect the betting industry, their customers and sport from betting related corruption”. Betway has joined other operators in assuming a strong and proactive approach to tackling a crime that attacks the heart of sport and consumer”.

Aligning stakeholders enforces battle for sport and betting integrity

Today, Betway will help to monitor and ensure a regulated betting industry and is wholly a member of the reporting system implemented by ESSA. The body is renowned for its major investment in high technology. This ensures that its world-leading reporting systems furnish the online gambling industry. The online industry operates under EU gambling laws, and their customers a serviceable and strong integrity platform, to dissuade match-fixing, for example.

Richard Akitt, CEO of Betway, said that company was so thrilled to join ESSA, which sets the standard for betting integrity in the gambling industry. Akitt carried on by saying “ESSA provides the market leaders in regulated sports wagering with an effective, globally-recognized cross-border platform and it was a common sense move for us to align with other stakeholders to combat the threat of irregular and illegal betting activity.”

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