While most companies specializing in UK online bingo have been struggling to show at least a minimum revenue growth in the recent months and years, some firms actually reported huge increase both in terms of revenue and player acquisition.
UK online gambling news were happy to announce that the financial results from United Bingo for the first half of 2012 showed remarkable growth.
United Bingo reported that its revenues between the 1st and the 3rd quarters grew by over 85 percent year-on-year. United Bingo boss Adi Frum attributes the remarkable revenue increase to the innovative new online bonus games introduced earlier this year.
Online gambling experts name the excellent and thorough player segmentation and analysis, as well as the energetic marketing efforts as the key factors behind the United Bingo success. The company launched a television campaign earlier this year, helping new player acquisition.
United Bingo group brands include Moon Bingo, Gossip Bingo, Robin Hood Bingo, Polo Bingo, Spectra Bingo and Glorious Bingo. They altogether attract over a quarter million players, with almost one third of the new traffic resulted in 2012.
United Bingo Chief Executive Officer Adi Frum revealed: “We have seen a jump in player acquisition, activity levels and wagering across our brands.”
Frum added: “September was an especially prosperous month, with bingo and instant game wagering reaching a record high of GBP 21 million.”
Frum concluded: We are confident we will continue to capture market share in what we believe will be a very strong 2013.”
United Bingo deployed 888 Dragonfish operational services for all of its brands. The company and its bingo destinations are licensed through the Gibraltar gaming authorities.