Bwin.Party becomes the latest online gambling operator to sponsor United Manchester United replacing Betfair, which held the position for three years, and Betfred which had the honor before that.
Sponsoring a major football club is a definite boost for any operator of online sportsbooks in United Kingdom. The club as Manchester United is bound to enjoy lots of TV air time participating in both English Premier League and Champions League, besides smaller competitions.
Naturally, sponsoring a football club is well within the limitations of British gambling laws, and is considered to be one of the most profitable investments. Considering that it’s getting harder and harder to advertise gambling on British TV, this kind of sponsorship guarantees additional exposure.
Manchester United is one of the best football clubs in the world, having won twelve English Premier League titles, two Champion League crowns, and fire FA Cup titles. It has an impressive lineup of most famous and respected players, and every self-respecting football player dreams of wearing an MU shirt.
The club enjoys a whopping worldwide fan base with growing interest in English football among Asian population, which simultaneously is the region showing the best growth when it comes to online sports betting and gaming.
According to United Kingdom gambling news, the sponsorship agreement will place Bwin alongside other well-known global brands also sponsoring the team. These include Nike, DHL, Turkish Airlines, Aon, Chevrolet and many more.
Bwin.Party also sponsors one of the best Spanish football clubs – Real Madrid, and has a long-standing history of sponsoring smaller European teams.