News broke this week that major DFS website DraftKings has acquired the full player database of TransferKings in a big to increase its UK expansion.
One of the largest internet daily fantasy sports sites in the world made UK gambling news this week after announcing they had come to a deal with UK-based DFS platform TransferKings. This deal will give Draftkings full access to the entire TransferKings player database, and will be a key step in their bid to expand into the UK and Europe.
DraftKings CIO commented on the deal with enthusiasm, stating, “We want to expand our audience in the United Kingdom, and this is an effective way to reach an even larger group of passionate fantasy football fans. As the leader in daily fantasy sports in the UK today, we are thrilled to welcome TransferKings’ players to the big time.”
In addition to the TransferKings deal, DraftKings has also announced they will be offering contests for the Canadian Football League ahead of the 2016 season as well. DraftKings and the CFL entered into a promotional partnership this year, and will focus on promoting free-to-play CFL DFS contests.
TransferKings is not the only company DraftKings has acquired
DraftKings has made deals similar to this one in the past. Last February, they purchased Kountermove one of the few DFS websites at the time offering contests for combat sports. That deal inked them an additional 30,000 users. In 2014, DraftKings acquired DraftStreet, another website offering DFS contests for money.
Today, FanDuel is the only true competitor to DraftKings, with both DFS websites controlling over 90% of the DFS market in the US. Both sites have been pushing to expand into the UK in recent months, and will likely look to enter mainland Europe within a couple years.
What do you think of the news that DraftKings has Acquired TransferKings? Will it be good for the DFS industry? Leave your comment below, and make sure to check out GamingZion’s online daily fantasy sports homepage to find what DFS websites are available in your country!