CasinoFloor aims to be recognized, not only as an online casino giant, but also as a brand that people can relate to, through Rio.
CasinoFloor, the online casino operating under Malta gambling laws managed to come to an agreement with Rio Ferdinand, the ex-captain of England’s national football team. Ferdinand will act as the ambassador for CasinoFloor in a marketing strategy aimed at infiltrating effectively the UK gaming market.
The deal will have Ferdinand, who now plays for English Premier League club Queens Park Rangers, participating in the operator’s recent ‘Look who we’ve just signed’ campaign. He will be appearing in some of the advertisements and promotions emitted by CasinoFloor.
Rio will be the voice and face of CasinoFloor for its players.
Ferdinand who has played in 81 games in England spent the most of his professional life playing for Manchester United. Ferdinand beamed “I’m really excited to be part of CasinoFloor; it’s a great site and I’m proud to be a part of it.” CasinoFloor offers bingo, games, live dealer games, live/in-play betting, lottery, mobile casinos, mobile sportsbooks, and sportsbook.
Managing director of CasinoFloor, Jack Mizel, said of the deal that the company was “delighted to have such a world renowned sporting icon join our team… Just because we don’t have a front door to greet our players personally, doesn’t mean that we don’t want to connect with them on a personal level”.