Enhance Technology for Danish Online Punters


Posted: May 14, 2013

Updated: May 14, 2013

Danske Spil plans to broaden gambling offers further

Leading pari-mutuel wagering technology supplier and operator Sportech Racing has signed a five-year contract with Danske Spil, the only legal online sportsbook under Danish gambling laws.

The subsidiary of UK-based Sportech will supply the state-owned Danish monopoly operator with an up-to-date online sports betting technology under a contract which includes two consecutive extension options.

Sportech Racing MD, Andrew Gaughan expressed satisfaction over becoming a part of internet betting in Denmark. “Sportech is very proud and delighted to announce this agreement with Danske Spil,” said Gaughan, adding that “it is particularly satisfying that a highly successful gaming operator such as Danske Spil has recognised the advantages that can be achieved through the investment that Sportech has made and continues to make in innovations that will benefit all Sportech Racing customers.”

The CEO also spoke of some technical details involved in the agreement, saying that “this contract perfectly exemplifies Sportech Racing’s strategy of leveraging our proven Quantum tote system, introducing our new G4 interactive framework to integrate with Danske Spil’s web distribution channels and then providing day-to-day operations to a customer in Europe from our dedicated operations center in the United States where they can connect to multiple international pools from throughout North America, Europe, Latin America and elsewhere.”

Managing Director for Danske Spil, Hans Christian Madsen also highlighted some strategic goals that motivated their choice. “We are looking forward to working with Sportech Racing and the new tote betting system to offer our players new tote betting products, expand our commingling activities globally and integrate with our current and emerging web and land-based distribution channels,” said Madsen.

Danske Spil has recently added games of skill to their website, creating a legal way to engage in blackjack games or to play online poker in Denmark.

According to the terms of the agreement Danske Spil players can expect to experience the enhanced sports betting options in about one year.

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