How Online Casinos Use Analytic Tools: Better User Experience or Privacy Invasion?


Posted: July 15, 2020

Updated: July 15, 2020

  • A lot of people are afraid of the Big Data concept and data analytic tools
  • Data analysis helps to tailor online casinos based on user preferences

Nowadays, when personalization has become the norm, people expect a tailored user experience from each and every platform. However, not everyone knows how much work stands behind a user-friendly website. Generous promotions, great odds, and only personalized adds – all of these things are possible because of data collection and analytic tools. Today we are going to take a look at how online casinos use analytic tools to improve user experience. 

How online casinos use analytic tools to improve user experience

One of the main reasons why online casinos use data analytics is because it helps to improve relationships between a company and a customer. Data is a powerful tool that helps online casinos to create a personalized user experience and increase customer loyalty. 

Just imagine – you enter your favorite online gambling site in the US and you notice that all of the games you like are right there and you don’t have to search for them. Then, you find out that you received some bonus points that you can use in games you like. After you finished the game and you claimed your winnings, the site automatically finds similar games that you will probably like. Although all of these things seem natural, there actually is solid research behind them. 

Big Data Analytics

Everyone has probably heard about the concept of Big Data and how big corporations use it for snooping around. The fact that some company is collecting and storing data is simply terrifying for some people. However, let’s take a look at why it is important to analyze data both for online casino sites in the US and their users.

The first step in analyzing any data is building the concept. After online casinos find out aspects they want to improve, they identify their target audience and proceed to the next step – data collection. Platforms start to collect information they need – it could be about how much time their target audience spends on each subsection. Then, they process and distribute information, so that it can be used to make certain aspects of online casinos better.

How Online Casinos Use Analytic Tools
In 2019 data had a higher market price than gold

It is also important to remember that every piece of information is either processed or archived. As we mentioned before, Big Data is about both collecting and storing. Therefore, even though some pieces of information seem useless, platforms still store them so they can repurpose them one day.

Privacy issues vs. consumer experience

Big Data is all about data collection and some people often feel like this violates their privacy. However, the main goal of data analysis is increasing customer loyalty. According to a global survey, companies use 49% of data for user experience improvement. At the same time, companies use remaining pieces of data for things like budget planning, product management. 

Online casinos often use information about their users when creating tailored promotions. For example, Ignition Casino regularly updates its promotions section based on consumer preferences. Such things as welcome bonuses or cash giveaways help to create a user-friendly experience and build customer loyalty. As you can see, this is a win-win situation. 

Finally, it is important to remember that the main purpose of data analysis is creating a better e-environment. And it is not possible to create special promotions or tailor adds without learning more about the customers.

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