Long standing partners, Betgenius Limited and Paddy Power, online sportsbook operating in full compliance with Irish gambling laws, just signed a licensing deal.
The new agreement refers to video advertising product of Betgenius Limited. The Connextra product will enable Paddy Power to stream live dealer casino videos and use them in advertising campaigns for online casinos in Ireland.
CEO of Betgenius Limited, Mark Locke, had the following comments: “The release of this video streaming technology demonstrates yet again that Betgenius continues to push the boundaries of technological development whilst listening to and catering for the needs of our customers.”
Paddy Power is one of the most famous and trusted online sportsbooks in Ireland and worldwide, offering its members a multitude of sports betting opportunities coupled with other online gambling products including mobile and online casino gambling.
Paddy Power representative, Shane Murphy, had the following to say: “Paddy Power is well known for setting the pace in marketing our product offering so this new technology fits extremely well with that goal. An innovative product such as our live dealer online casino requires an equally innovative marketing campaign and we believe this new medium meets with that requirement completely.”