According to a new deal that was recently announced, LeoVegas Casino to sponsor Wembley SSE Arena for 2016.
The deal that enables LeoVegas Casino to sponsor Wembley SSE Arena starts in February and ceases at the end of 2016. The agreement will provide LeoVegas Casino a regular appearance of their branding inside and outside the arena, UK gambling news report.
LeoVegas UK country manager, Shenaly Amin commented the news, saying, “We’re extremely happy to have secured sponsorship with a globally renowned arena. The iconic venue hosts some of the most in-demand events in the UK and the excitement created by these aligns perfectly with the LeoVegas brand.”
He added, “The SSE Arena, Wembley is an ideal place to expose the LeoVegas brand to new audiences, a key aim since our launch in the UK two years ago.”
LeoVegas Casino to sponsor Wembley SSE Arena as operator plans to start an online sportsbook
VP of Global Partnerships at AEG Europe, Nathan Kosky said of the deal: “The SSE Arena, Wembley attracts some of the best music acts in the world with thousands of fans visiting each week. Entertainment is at the heart of everything we do and our audience is a perfect fit for LeoVegas, one of the fastest growing gaming companies in the world.”
He went on, “Their record for quality entertainment and fan experience makes them an ideal partner for such a prestigious venue. We’re looking forward to working together helping them reach a new potential audience.”
LeoVegas Casino has also engaged with another new key audience, sporting enthusiasts who bet on sports in the UK. It is no surprise, since the operator is about to start its online sportsbook, LeoVegas Sport. The LeoVegas branding will appear on pitch-side screens during the RBS Six Nations Championship and four fixtures during the remainder of this season’s Barclays Premier League.