Latin America has been the Mecca for online gambling operators ever since the age of internet gaming came into being. The reasons are understandable enough – simple laws and regulations, easily influenced politicians, sympathetic law enforcement and huge market with untapped resources. One country that’s enjoying the courtship of foreign online gambling and poker operators is Mexico. The latest foreign company to target the Mexican market is the Canadian based Las Vegas From Home (LVFH).
LVFH recently announced the acquisition of a 99 percent stake of Poker From Home, a company affiliated with EMEX Group and in full compliance with Mexican gambling laws. EMEX Group, which operates 22 land-based casinos in the country under the Palmasgroup brand, was the driving force behind the online casino licensing regulations in Mexico.
EMEX was licensed by the Mexican General Office of Gambling & Lotteries to operate online gambling and internet betting in Mexico. The Federal Mexican Gaming Permit, originally issued to EMEX Group and valid until May 24, 2030, now seems to be in the hands of LVFH.
The Canadian company possesses all the expertise to make online gambling sites in Mexico work properly and bring huge amounts of profit. The permit will enable the company to legally operate online casinos and internet poker rooms for the domestic as well as international market.
Mark Evan, an industry expert, had the following comments on Mexican market: “Potentially, Mexico possesses all the elements to establish itself as a major gaming market; a booming population with a passion for sports; a strong gambling tradition; and an emerging middle class with increasing purchasing power.”