Manchester United Extends Partnership with Japanese Firm Gloops

Japanese social gaming company Gloops comes to an agreement to extend partnership with England’s most decorated football club Manchester United.



Gloops has reached a deal with The Red Devils to continue serving as its social gaming partner for another year. According to gambling news, the football club and the Japanese firm have initially agreed a deal to release a game a little over a year ago, from which a super popular game came about.



The gaming title is “European Club Team Soccer Best Eleven Plus” which has so far garnered over a staggering 1.4 million downloads. The game allows players to become a team manager and bears all the responsibilities associated with the job, including recruitment and creations of the best football squad. Then they have to compete against other players in the game.

United are very happy with the deal

Richard Arnold, Manchester United’s Group Managing Director, highlighted his enthusiasm about the extension deal with mobile betting and gaming operator. “We are delighted that Gloops have decided to extend their relationship with us for another year, and demonstrates that having a partnership with Manchester United yields impressive returns.”



He added, “Gloops have produced an extremely popular product, with almost half of our four million followers in Japan downloading its Manchester United branded game, which is impressive given the short period in which it has been available.”



The deal also entailed the introduction of Manchester United Soccer Schools program that works closely with the Manchester United Foundation. The gaming firm started operations in 2005, and since its inception it has created around 40 games and maintains a user base of 30 million people, according to mobile casinos.