The extremely fast penetration of smartphones and other handsets as well as tablets has already created a market full of promises for mobile gambling. But the real growth is just ahead of the industry.
A report released by Juniper Research estimated that mobile casinos in United States and worldwide as well as social gambling activity together will create wagers up to an amazing $100 billion by 2017.
The analysts reckon that the introduction of intrastate lottery and American internet casino
mobile applications will be responsible for a considerable part in mobile gambling revenues.
The Juniper study names three reasons for its rather optimistic estimate. First is: there are already mobile gambling platforms and mobile-optimized websites that feature a strong social gaming utility as well as full set of online casino games.
Juniper named the quick improvement of mobile technology as the second important factor contributing to success.
The research company believes there must be favorable national legislations including the American gambling laws, which would allow growth in mobile gambling sector. Thankfully, some countries have already realized this.
The report emphasized that there are already around 20 percent of online wagers put via mobile devices in developed markets such as the UK. Internationally availably mobile lottery and sports betting can fuel further growth.
According to the research, another major trend to count with nowadays is Social Gaming. Facebook is already offering an app that allows users to play bingo for real-money rewards.
Dr. Windsor Holden, the author of the Juniper Research study commented: “Social gaming companies such as Zynga are seeking to move from play-for-fun casino games into real money gambling, while pureplay mobile casinos including Probability have begun to integrate with the Facebook mobile platform.”
Dr. Holden added: “In this way, consumers will be able to use their social networks to register for casino games, substantially increasing both the reach and engagement of such services.”