California’s Pala Band of Mission Indians become the first native americans to own a online
casino with help of partner company Borgata.
Despite the regulatory and compliance requirements that online operators face in New Jersey under
American gambling laws, California’s Pala Band of Mission Indians successfully launched the online site Pala
Casino. The endeavor comes a year after online gambling was legalized in New Jersey.
Pala Casino is jointly owned by the California’s Pala Band of Mission Indians and the Atlantic City-
based Borgata Hotel & Spa last week. The company boasts over 90 online games available for players
with different tastes.
Pala Casino started betting operations last Saturday. The Pala Interactive gambling arm for the
Indian tribe hopes to also launch a free online poker site within the first three months of 2015.
A Peek into the Pala Success Story
The chief executive of Pala Interactive, Jim Ryan, stated that this was the perfect timing to launch its
online gambling business in New Jersey. And indeed it seemed so since its mobile betting started on
Saturday even though the marketing operation hadn’t yet begun.
Ryan affirms that the California’s Pala Band of Mission Indians would focus on ‘the player journey,
issues related to geolocation, the sign up process so that it is more engaging for the player’ to ensure
its success. This affirmation comes at a time when other operators are having difficulties staying
afloat in the competitive world of online gambling operations in New Jersey.
Pala is confident that it can withstand the New Jersey Division of Gaming Enforcement’s procedures.
California’s Pala Band of Mission Indians, which is the first native american tribe to launch its online
casino in New Jersey, also has owns the land-based Pala Casino and Spa in California.