New Betway Deals in 2021

If you like to gamble online – does not matter if we are talking about poker or sports betting – you have probably heard about Betway. Or even if you are not a gambler, you could have run into it, because the brand is basically everywhere! It is mostly because of the deals it has with several other brands: see some new ones from 2021! Why do we see gambling brands everywhere? They are on the side of tennis courts and football fields, they are on athletes’ t-shirts, not to mention online platforms, where we can see their banners. Well, they are everywhere, because they ink deals with several other brands to form partnerships! And besides many online sportsbook sites in the US, Betway is one of the masters in the matter. They already have several partners, and they just announced a new multi-year partnership, with yet another exciting brand. So, let us see the new deal, but first, let us dive a little bit into what Betway has been up to lately!

Betway Partnerships

In case you like to check out online sportsbook sites in the US, you can read a lot about forming partnerships in the industry. Lately, we could have seen Betway’s name together with the great event of  the Miami Open. Betway has also been collaborating with Lightning Box, which is definitely one of Australia’s most popular casino slot suppliers.

The brand also got into the cricket business, by a partnership with the Surrey County Cricket Club! But a brand like that could not miss an opportunity to team up with a football team: that is why they collaborate with FC Schalke 04. But that is not all there is for the new deals for Betway in 2021. Keep on reading to see the latest news on the issue!

New Betway Deals in 2021

So, the gambling operator just signed a multi-year partnership with the New Jersey Devils! Just in case you did not know that: it is a professional ice hockey team, based in Newark. And this partnership will be beneficial for both sides. They can take advantage of each other’s brand awareness and also likeness. This could drive more sports fans to Betway by exposure and TC signage. This way, the brand’s name and logo will be displayed in front of the fan's eyes. Also, on LED rings and scoreboard ads people will be able to see the brand’s footprints. They also launch a podcast named the “Devils Starting Line-Up presented by Betway”. And that is not everything: alongside this, the brand will support the team. So, as usual, it is a win-win situation for both sides.

Opportunities

Betway CEO Anthony Werkman on the partnership said: “Our partnership with the Devils will give us great exposure via the extensive list of marketing rights, which will enable us to showcase our products to customers in New Jersey.” The Harris Blitzer Sports & Entertainment SVP of global partnerships Adam Cross commented: “The New Jersey sports fan continues to be savvy, aware and engaged with sports betting opportunities; and we are pleased to introduce them to Betway’s unique platform, featuring some of the most entertaining wagers and competitive odds available today.” So, there is a lot to live up to here. But if there is an operator that can live up to the expectations – if in the right partnership – it is definitely Betway. As such, we are looking forward to seeing what we will see of them in the near future! And also: 2021 is not over yet, so Betway can still come up with new deals!

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