Amaya announced that the football star of Barcelona and the Brazilian national team is going to advertise and represent PokerStars internationally.
Amaya Inc. (also known as Amaya Gaming) revealed that international superstar Neymar will represent PokerStars in the future. The footballing and social media idol will appear in PokerStars ads, and at charitable events also. Representing the virtual gaming operator he is also going to take part in major live tournaments and play online poker in Brazil.
Neymar is recognised as a very important brand around the globe having more than 18 million followers at Twitter, 14.5 million at Instagram and 51.2 million fans at Facebook. He is also known from his love of poker. He often takes part in poker games with his friends, and he even calls his dog ’Poker’.
Neymar to bring the poker to new audiences
Interim CEO of PokerStars Michael Hazel was enthusiastic about the new addition to the company. He said, “Neymar Jr is one of the brightest stars in the sporting world and PokerStars is proud to be associated with him. Together we will grow the popularity of poker and show new audiences the competitive, fun and strategic game of poker.”
Neymar talked about abilities needed when playing at online poker sites in Brazil, saying “To be a successful poker player, you require many of the same skills needed to be a successful footballer – mental strength is important; resilience, patience, composure and focus. I love the challenge, whether it’s on the football pitch or at the poker table.”