The gaming software giant OpenBet, which operates in full compliance with British gambling laws, will be developing premium and exclusive gaming content for premier sports betting labels. New partnerships include deals with Matchroom Sport, World Snooker and Professional Darts Corporation.
A range of online slots and mini-casino games will be developed by OpenBet and are expected to launch at online casinos in the United Kingdom as early as December 2011.
The company spokesman shared with the media that “This exclusive worldwide licensing agreement will see OpenBet design and build a selection of games themed around Matchroom, PDC, and World Snooker’s core sports programming and content, branching out eventually beyond darts and snooker to include pool, golf, boxing and sports fishing.”
He went on to add: “The games will be made available to OpenBet’s roster of leading online sportsbook and gaming operators – which includes Ladbrokes, William Hill, Paddy Power, Blue Square and Sky Bet – in the UK and legal international markets across the globe.”
Chairman of Matchroom Sport, PDC and World Snooker, Barry Hearn, told United Kingdom gambling news: “Our project to develop games aims to coincide with the numerous sporting events that we host throughout the year, giving operators the opportunity to maximize the return on their investment and allow them to keep their content relevant.”
David Loveday, CEO at OpenBet, commented: “Matchroom is another example of the quality partners we look to work with, enabling us to deliver products that stand out in the marketplace and are exceptionally relevant to our customer’s client base. PDC, Matchroom and World Snooker are fantastic brands and we are proud to be working together on this exciting, action-packed project that we are confident will prove a winner with sports fans all year round.”