Adda52 is looking to improve its services and Optimove is going to help with that by providing new software and marketing solutions.
Adda52 is regarded as one of the best online poker sites in India and it’s certainly the largest. But recently the brand has also become the first internet gaming company in the country to partner up with Optimove, a well-known marketing and customer retention software service provider.
With Indian gambling laws banning casinos in most parts of the country, internet poker is a popular alternative. The deal aims to improve the implementation of marketing campaigns and offer better poker promotions and player incentives. Optimove’s experience in analyzing the behavioral aspects of marketing campaigns will also help improve future projects.
A better understanding of customers
Founder and director of the online poker site in India, Anuj Gupta said in a statement: “Optimove is an end-to-end marketing and costumer segmentation software provider in the online gaming niche. With their experience with online poker companies, they bring on board a repertoire of software products, which will ensure we understand what our customer, the poker player wants.
“We will now be able to access and appraise our promotions better and cater our offers to customer requirements. In other words, our poker players will be able to get maximum benefit with no change on the front end,” he added.