The publication of bwin.party half year financial figures not only contained the company’s performance indicators, but also shed light on a possible software change for one of the most popular online poker sites in Germany.
Truth be told, Party Poker isn’t enjoying the best of times, especially compared to other parts of the gambling empire. This is the primary reason behind the possible facelift of the poker room under German gambling laws.
Jim Ryan and Norbert Teufelberger, the joint CEOs of bwin.party, told Germany gambling news that they are looking to turn Party Poker into the leading poker site once again. The chiefs commented to the media: “Poker is a key area of focus and we are determined to return it to growth through execution of a detailed plan that includes pooling our poker liquidity as well as repositioning our flagship PartyPoker brand.”
They also added: “We expect both initiatives to have a positive impact on our performance, along with our recently launched FastForward Poker product.”
The planned revitalization of Party Poker is rumored to include a re-launch of the poker room in 2013 including brand new software. Some sources close to the company even suggest that the new software will be proprietary.
The official statement of the gambling group reads: “Having last re-launched PartyPoker in 2009, we have been working on the next generation version that will be rolled out during the first quarter of 2013. Comprising many new features and a new look and feel, our objective is to once again make PartyPoker the world’s favorite poker room and return poker to growth.”