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Microgaming to Help British Land-based Gaming Developer to Move Online

Renowned British land-based gambling machines developer goes online with the help of Microgaming’s QuickFire.

British gambling laws - GamingZion

JPM Interactive (JPMi) is a well-known developer of land-based club and pub gambling machines boasting 40 years of operation under British gambling laws. Its recent venture into online gambling space is proving successful and the company secured a deal with renowned online software producer Microgaming to further expand its online presence.

The supply agreement means that the land-based gambling portfolio of JPMi will be transferred online with the help of Microgaming’s QuickFire platform. JPMi is also developing new gaming content for online casinos in United Kingdom under the Max Power brand, which will also be released online through QuickFire.

The first JPMi game to appear on the new online platform will be the popular title Turbo, after which Eldorado, Criss Cross Cash, 4th Dimension, Daytona, and Black Magic will follow. All gambling titles are multi-stake, multi-line games, and will come with Max Power progressive bonus.

JPMi’s Andrew Davies told United Kingdom gambling news: “Operators are finding that JPMi’s AWP style games bring an added dimension to the online player experience, broadening their player base and boosting the confidence of new players who are already familiar with the JPMi titles, having enjoyed them in other land based environments.”

He went on to add: “The innovative QuickFire platform, powered by Microgaming, will enable the JPM group’s extensive games catalogue to be integrated with a variety of external player account systems.”

Ashley Sandyford-Sykes, QuickFire spokesperson, also commented the deal: “We’re delighted to be partnering with JPMi and believe that this venture will be highly successful. Our first class service and easy integration process means that any new products can be rolled out to operators with the minimum of fuss. We are looking forward to working together over the coming months.”

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