A brand new app – ShareMyPair – was specifically designed to allow poker players to replay their hands and share with one another.
ShareMyPair is the new word in social networking, and this time around it’s dedicated specifically to poker enthusiasts playing under American gambling laws and elsewhere. Card Shark Media Inc. and Steve Miller specifically are responsible for this all-in-one poker app.
The application is designed to connect fellow poker players and give them a chance to share stories, recaps of different hands, strategies they have applies at land-based and online poker sites in the United States, and much more of course. Thanks to ShareMyPair poker fans will no longer have to listen to those endless bad beat stories, directing the storyteller to the app.
The new app is basically a player tool, which allows poker players to replay poker hands and go deep into their specifics, to analyze them and share with their friends as a video. This concept is of course not a revolutionary one, but this app is a first of its kind to be designed for use in live poker tournaments. The idea for the application came from Rich Sondheimer and Steve Miller.
The app is available for download at both Apple App Store and Google Play, making it compatible with the majority of current smartphones and tablet devices. The creators have made the right move by convincing, Phil Hellmuth Jr., renowned poker pro with 13 WSOP bracelets, to promote the app at American poker rooms and elsewhere.
What the creators have to share
ShareMyPair is a new word in the poker world
•New app is designed to provide hand replaying and sharing opportunities
•Compatible with iOS and Android operating systems
•Perfect for live tournaments under American gambling laws
Here are some comments from one of the creators, Mr. Miller: “The world of poker can be a strange place. There are so many entrepreneurs all claiming to have created the latest and greatest poker product, and yet most of them always turn out to be pretty junky. So despite having a lot of ties with prominent people in the industry, trying to get them to take a look at my app was like pulling teeth.”
He goes on to share: “Eventually, I managed to persuade Hellmuth’s business manager to take a look at the beta version and he loved it. He said ‘Steve, get on a flight to San Francisco and show this to Phil,’ so I did. Phil loved the product and after I tied up some loose ends with his agent Brian Balsbaugh, we secured a deal which I think is very advantageous to us, and Phil can really see the long term potential of the business and so he came on board on an equity only basis.”
Success with Phil Hellmuth Jr. and other players
Naturally, getting Phil Hellmuth Jr. onboard was a huge success, and both Miller and Sondheimer understand that. Once all the top poker professionals start using the app, all other players will certainly jump on the bandwagon. And with a name like Hellmuth associated with the app, it should get increased attention in no time.
Miller continued about their strategy: “We are actually looking for more players so we can get a really good geographical coverage. Hellmuth appeals to everyone. Then we have the likes of Greg Raymer who appeals to the mass market of recreational players who watch a lot of their poker on the TV, but may not necessarily interest the grinders, and then we have Jonathan Little and Faraz Jaka, who really resonate well with the active core poker player.”
Involving a wide range of strong and renowned poker pros is essential to the app’s success. Once a bigger user base is established it can be used not only to increase awareness, but for other purposes, which the creators didn’t even anticipate when they first introduced the product.
Miller goes on to explain about the strong user base: “When we started work on the app we thought it would be a device for players around the world to share their bad beat stories. Instead, it has turned into an instructional site. Users have been posting their hands and asking the open-ended question, ‘could I have played this hand differently?’ and the responses have been very insightful.”
He continues: “So the primary role of the ambassador is to just use the app, but we have also been asking them to critique the hands of the amateurs. Imagine having your hand critiqued by Phil Hellmuth, Greg Raymer, Faraz Jaka or Jonathan Little? It’s a tremendous thrill for them, it makes them feel great, and that’s an added benefit to us.”
Who is Steve Miller?
Miller is a renowned face of poker industry and has been for a long period of time. He’s a known proponent of gambling legalization in the USA and is a lobbyist for the Poker Players Alliance. He has also helped Daniel Negreanu write his first two books on poker strategies.
Naturally, he possesses enough knowledge about the game and about the industry to come up with deals and partnerships with the people in the know. He’s already in negotiations with live poker tournament operators, where the app is expected to be the method of communicating poker hands.
The company is already in talks with the National Poker League in Australia, World Poker Tour Amateur Poker League, and of course the World Series of Poker. The makers are currently offering the app for free and are focusing on getting as much players as possible to use it, before switching to generating actual revenue.
The way they see it, if they can create a database of players large enough, they will be able to produce player-specific products in the future. Miller said: “There will come a time when we can offer a specific product to a player in Germany who plays micro-stakes cash games. That’s how targeted we believe we can get for our partners.”
ShareMyPair app has massive potential to generate value for the company and any potential partners. However, let’s not forget about advertising opportunities, where products can be promoted directly to poker players in a variety of non-invasive ways.