Royal Windsor Racecourse will be sponsored by Unibet throughout the forthcoming season.
Renowned land-based and online sportsbooks in the United Kingdom continue to show real interest in supporting local horseracing industry. The latest deal saw Unibet becoming an official sponsor of the Royal Windsor Racecourse for the forthcoming season.
The famous bookie operating under British gambling laws will receive rights to a wide range of branding opportunities at the Berkshire track location for the whole season of about twenty races. Unibet will not only become the racetrack’s official betting and gaming partner, but it will also sponsor Trainers and Jockeys championship, as well as Windsor’s Owners.
Unibet is building on the recently launched UK and Ireland racing offering, which enjoys great popularity, a record number of punters, turnover and active bettors in the course of three months since the launch. The bookie will try and ride the waves of success with the latest sponsorship agreement and additional marketing efforts.
Comments from the parties
Head of UK Marketing Operations at Unibet, Ed Nicholson, was quoted by British gambling news: “Unibet is delighted to be so closely associated with such a traditional, well respected and iconic UK racecourse. The partnership with Royal Windsor is one of many horse racing associations and marketing initiatives that Unibet will be announcing in the coming weeks.”
Unibet will sponsor Royal Windsor Racecourse for the upcoming season
•Renowned bookie and racetrack reached a mutually beneficial agreement
•One of the best online sportsbooks in the UK will build upon its special horseracing product
•The Racecourse boasts rich history and remains one of the most popular track in the UK
He went on to add: “With 26 meetings throughout the Summer ‛22 fixtures on Monday nights‛ the partnership with Royal Windsor provides us with an opportunity to talk consistently to a targeted group of potential customers, not just in Berkshire, but throughout the country via ATR and branded coverage in all sorts of other media.”
The executive director of the Royal Windsor, Stuart Dorn, also commented the deal: “We are delighted to welcome one of Europe’s leading online bookmakers as our betting partner to Royal Windsor Racecourse.”
He added: “We have an exciting season ahead of us where we are looking to continue the development and engagement of the course. Our partnership with a winner from the International Gaming Awards 2014, a leading and innovative sportsbook, and one that intends to promote its racing product offering extensively in 2014 and beyond will complement both party’s positioning and aims for the next year and beyond.”
The Royal Windsor Racecourse
Historians date back horse racing in the area to the Henry VIII era, but the first race meeting at Royal Windsor took place in 1866. Since the horse racing is “the sport of Kings”, there’s no surprise the racecourse is under Royal patronage, which delivers an additional flair and privilege to the racetrack.
The Royal Windsor is a unique racetrack – it is the only flat figure-of-eight course in the UK. It’s close proximity to the river Thames have caused trouble in the past with some of the jockeys ending up in the river.
The Racecourse itself covers 165 acres and its facilities can be rented throughout the whole year. A variety of events such as banquettes, conferences, exhibitions, product launches, charity events, and even weddings are a usual occasion at the Royal Windsor.
However, the Royal Windsor is also considered to be the people’s racecourse. When bookies refused bets in 1926 opposing the new betting tax set up by Winston Churchill, the levy was soon thereafter abolished. And when Churchill came down to watch his Colonist II race to victory in the Lime Tree Stakes in 1949, there seemed to be no grudge between Windsor and Winston.
The racecourse remained open during both world wars, aiming to provide much-needed morale boost to the population and London’s defenders.
During its years of operation, the Royal Windsor has seen its share of renowned faces coming there for both business and pleasure. Even now celebrities are flocking to the racecourse both to attend various events and of course to enjoy horseracing. The glamorous events are set in the Riverbank Pavilion, providing additional excitement to whatever the occasion may be.
One of the most intriguing part of the racing calendar is the Monday Evening Racing. These summertime night race meeting have transformed into glamorous occasions, frequented by many stars. Sporting, TV and pop celebrities come to the racetrack to enjoy the show and champagne, turning the Paddock Lawn with a castle view into a huge garden party on Mondays.