Italian online betting and gambling company Cogetech has become a premium sponsor of the legendary Serie A football club AC Milan for the 2012-13 season.
Cogetech’s IziPlay Italian online poker brand product will be promoted on the pitch-side banners in cooperation with AC Milan’s marketing partner Infront SportsandMedia.
The AC Milan website and the club’s social media will also feature IziPlay-related activities extensively.
Cogetech has also agreed to launch an exclusive AC Milan branded poker room for fans on its IziPoker platform, operational under the Italian gambling laws.
Fabio Schiavolin, Chief Executive Officer for Cogetech commented on the deal: “Our aim is to be constantly present and far reaching in the world of Italian football. To become a premium sponsor of the most successful club in the world makes us very proud and is a huge achievement for our company.”
Schiavolin emphasized: “AC Milan are universally considered a dynamic and well-structured club, as well as being an excellent team, capable of withstanding from a professional point of view our communication strategy.”
Adriano Galliani , vice-president and chief executive officer of AC Milan commented: “We will make the Milan model available to them. That is; a laboratory of ideas, initiatives and activities created especially to guarantee maximum visibility and communication.”
Galliani added: “We can offer unique content that will maximise the sponsorship deal. That is why we are the leaders amongst the Italian clubs in attracting the big multinational and national companies.”