Another Land-based US Gambling Operator Prepares for Online Era

Famous American horseracing giant, Churchill Downs, purchased renowned poker multimedia company

American gambling laws - GamingZion

The quick acquisition of online gambling companies in United States by land-based operators continues. Recently, United States gambling news reported on a deal between Churchill Downs, a horseracing monster, and Bluff Media, a renowned poker information media company.

The anticipation for a change in American gambling laws, which would eventually open up the doors for legal online gambling in the country, grows higher. The terms of the deal between Churchill Downs and Bluff Media were not disclosed to the wider public.

The press material from Churchill Downs, describes Bluff Media as a multimedia poker content, publishing and brand company. The Bluff Media portfolio includes the famous Bluff Magazine periodical; its website; an online database, which tracks and ranks the poker players and poker tournaments performance; other blogs and forums as well as various poker related websites.

Churchill Downs expressed confidence that it could easily build on Bluff Media extensive knowledge and experience in case the liberalization of online poker sites in United States does occur.

The famous racing company has already introduced an online wagering website a few years back. And since then has been taking advantage of several loop-holes in the gambling regulations, which allow online betting on horseracing events.

CEO of Churchill Downs, Bob Evans, stated that the company will be very much interested in online gambling business should it become legal under federal or state law.

Commenting on the purchase the racing company stressed that Bluff Media has not been involved in any kind of real money gambling or wagering. Bluff Media only utilizes its resources to send players to gamble at other poker sites and casinos, alongside spreading poker news and information.

Current co-presidents of Bluff Media, Eddy Kleid and Eric Morris, as well as the VP of online operations, Jeff Markley, will remain in their positions after the takeover is complete.

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