Betclic Everest Group will use Evolution Gaming online casino software to power its live-dealer online casino operating in full compliance with Italian gambling laws. The online gambling destination underwent an extensive localization to better fulfill customers’ expectations.
The new agreement follows similar Evolution Gaming contracts with Stravinci and Betsson. The gaming software company offers one of the best solutions for online casinos in Italy. The terms of the new deal stipulate that Evolution will become an exclusive provider of live-dealer games for all Betclic online casinos serving over 12 million members in 100 different countries.
Betclic has selected Evolution primarily thanks to its commitment to full localization of the online gambling solutions. The flexibility of the software will include native speaking dealers and dedicated tables, which offers a way for customization of online services and branding.
Marketing Manager at Betclic, Alessandro Onano, told Italy gambling news: “Thanks to live casino we can offer our players as exciting an experience as a real casino, awaiting the launch of virtual slots at the end of the year (the time when AAMS is scheduled to open that section of the market).”
CEO of Evolution Italy, Gionata La Torre, also commented the deal: “As Betclic Everest Group’s global partner and as the first live casino supplier to be fully AAMS-approved in Italy, we were in a great position to help BetClic plan to quickly establish strong new revenues in this key market.”
He went on to add: “For Evolution and for BetClic, localization of the online offer is key to attracting customers, growing revenue and building the highest levels of customer loyalty.”
In order to fully enjoy the localized live-dealer games, Italian real money online casino gamers will only have to wait until the end of the year, when the country’s regulator AAMS opens up the market segment.