Betfred to Launch a Mobile Casino on Playtech Software Platform


Posted: January 5, 2013

Updated: October 4, 2017

Renowned British bookmaker Betfred to launch a brand new mobile casino powered by Playtech.

Betfred, operating in full compliance with British gambling laws, and famous online gambling software producer Playtech have entered a partnership agreement last year. The collaboration has finally resulted in a brand new offering from the bookmaker.

Betfred will soon launch a new mobile casino in United Kingdom and Europe-wide, powered by Playtech. The provided content will include a decent selection of twenty most popular table games and slots featuring some branded slot games.

The new release is the first step in Betfred’s plans to provide its clients with an impressive list of mobile gambling offerings, scheduled to complete in 2013. Besides the mobile casino, Betfred will also introduce live-dealer games and bingo, providing its members with access to multiple gambling options from their mobile devices.

Playtech has only recently completed developing its Mobile Hub, and is now able to provide operators with centralization and customization options for their entire mobile gambling portfolios.

Playtech COO, Shay Segev, commented the launch to British gambling news: “We are thrilled to introduce Playtech’s mobile casino to Betfred, as they are an important operator in the mobile arena. With the investment and effort they continue to put into expanding and promoting this platform, we see Betfred as a great partner in advancing our reach on mobile.”

Managing director at Betfred, Chris Sheffield, has also commented the deal: “This is a very exciting launch for us that fits perfectly in line with our overall strategy to boost mobile activity. We are confident that with Playtech’s proven products combined with our strong focus on the platform, we will be able to generate significant traffic to mobile from both existing and new players.”

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