Betfair is renowned for its focus on the latest technology, which helps the company enjoy its place among the best online sportsbooks in United Kingdom. The recent launch of the revamped Android betting app once again confirms it.
Betfair for Android v2.0 operates in full compliance with British gambling laws, just as the first version of the application. The app follows the same intuitive interfaces we could observe on the operator’s iPhone and iPad betting applications.
The Android app comes with a highly responsive look and feel, a much better home screen than the last time, Betfair’s popular “Cash Out” tool, various price graphs and market view developments.
The company’s spokesman confirmed to United Kingdom gambling news that the mobile division is enjoying an unprecedented growth rate. Over 275,000 active mobile users places over 44 million bets using mobile technology in the first-half of 2012. All this helped the company generate GBP 22.7 million mobile revenues, with the whole Betfair mobile betting market estimated at GBP 2.2 billion.
The launch of the new Android betting app couldn’t have come at a better time, since Android is one of the leading operating systems powering more and more smartphones around the world. Having an attractive Android app could help the company secure a significant market share with further growth of Android OS expected in the future.
Vice President of mobile operation at Betfair, Raj Vemulapalli, had the following comments: “This is another exciting launch for Betfair which again highlights the benefit of our Silicon Valley Development Center, which has worked round the clock to build a product that is very engaging and reflects the needs of our customers and business.”
He also added: “Due to the popularity of the Android platform, this app will provide a huge number of existing and potential Betfair customers with a fundamentally improved experience. This product is another example of how Betfair is leading the way in mobile gaming.”