BSkyB recently revealed its healthy half year financial results, which included an impressive performance from its online gambling wing, Sky Bet, which operates in full compliance with British gambling laws.
Sky Bet is growing rapidly and can already count itself a permanent member of the best online sportsbooks in United Kingdom. Not so long ago the operator announced a deal with MBA creative agency, which will see a fresh boost to its marketing efforts.
The new advertising campaign will utilize all available media channels including press, TV, digital, CRM and social media. The refreshed marketing propositions will focus on increasing usage and customer engagement in order to further boost the number of clients.
Managing partner at MBA, James Middlehurst, told United Kingdom gambling news: “Sky Bet is one of the fastest growing betting companies in the UK and this is a great opportunity for us to work with the Sky brand and the rich heritage it already has in entertainment and innovation.”
He went on to add: “Whilst the creative opportunity is huge there is also a real emphasis here on delivering hard results – so the brief felt perfectly suited to our agency’s philosophy of Brand Action.”
Marketing director at Sky Betting and Gaming, Edward Moss, had the following comments: “Our aim is to make Sky Bet the number one destination for the leisure bettor. With Sky’s rich heritage in sports and entertainment extending this position into the betting and gaming arena feels completely natural.”
He also told the media that: “MBA have proved they can deliver the right balance of integrated ideas with the clients they currently work with and we look forward to working closely with them over the coming months.”