Caesars Entertainment and Rock Gaming Grow Closer Together

The partnership between Rock Gaming and Caesars Entertainment Corporation is a long and prosperous one. The new developments will see Rock Gaming purchase a part of Caesars Interactive, designed to conquer the business of online casinos in United States.

According to sources close to the deal the consideration price for the agreement is $60 million. Other rumors suggest that Rock also received and option to increase its share in Caesars Interactive by twenty five percent for another $19 million.

Rock and Caesars are currently enjoying a fruitful partnership in running two out of four new casinos in Ohio, operating in full compliance with American gambling laws.

Rock Gaming spokesperson told the media: "Rock Gaming is pleased to expand our relationship with the Caesars organization through an investment in Caesars Interactive Entertainment. Through our existing joint venture to develop full-service urban casinos in Cleveland and Cincinnati... we believe that an investment in CIE is a natural next step to align our interests and talents with Caesars."

United States gambling news quotes Newsnet in saying that social gaming is a potential money maker to which Caesars Interactive devotes much attention. The station opined: "The potential is evident by looking at companies like Zynga, which offers Texas Hold’em Poker and many others on Facebook."

Besides the partnership in the online industry, Rock Gaming also received an option to buy a part of Thistledown Horse Racing track belonging to Caesars. The track is located in North Randall, Ohio, close to the two casinos. Both Rock and Caesars already applied for a video lottery terminal license to be used on the track.