UK online gambling provider Cherry Malta has launched Euro Slots, the highly anticipated web casino built on a new proprietary platform that focuses on online slot games.
The new Euro Slots is full of the latest innovative features and games from Net Entertainment and Microgaming.
British gambling laws allow UK players to put wagers on the Malta-licensed online gaming sites.
After the launch of Euro Slots, Cherry’s PlayCherry and its partnership with International Game Technology (IGT) will be phased out. Existing customers will be transferred to the new online gambling offering.
The firm’s newly developed proprietary platform supports connectivity with virtually all types of games. It also features an added functionality for responsible gaming where players can set their own gambling limits.
British gambling experts say a lot depends on the success of the new operation, as Cherry has recently sold its Maritime business and decided to focus only on the online casino gambling business.
Marius Andersson, chief operating officer of Cherry Malta commented on the launch: “After extensive development work, it is very satisfying to finally be able to launch Euro Slots on its own platform and with its own gaming license.”
Anderson added: “Euro Slots is designed placing the player in the center. The focus is on simplicity as well as on safety.”
“The platform is entirely newly designed using the latest technology and is prepared to deal with several different skins for different markets,” Anderson informed.