BetVictor launches ads featuring well-known football personalities on prime-time tv in keeping with their motto ‘nothing should get in your way’
BetVictor scores again as it lures football faves in two fun series of television adverts, boasts BetVictor’s chief marketing officer, Anton Bell. This time it wasn’t Victor Chandler, BetVictor’s founder, appearing on the screen, as he often does, but well-known football personalities, Sven-Göran Eriksson and Mark Lawrenson.
BetVictor which gave best prices on match odds to Oddschecker, the independent odds comparison website, is promoting an endorsement for the company. BetVictor is an online gambling provider that, under UK gambling laws, offers a wide range of gaming options.
Among all the other sports offers, it also features the current Ballon d’Or betting odds which favors Cristiano Ronaldo 1.17 (1/6), while Lionel Messi and Manuel Neuer are both second favorites. The new adverts allow BetVictor to put out totally creative fun-filled ads that makes the company unique in the gaming business.
Football faves becomes top actors
Against all odds, BetVictor hired the engaging sports personalities to deliver to sports fans something they can relate to as punters. VCCP, creator of the ads, uses the ads to depict BetVictor’s motto: nothing should get in your way. And it works, as viewers can see, when they watch ‘Inside track’ and ‘Hot seat’!
“Inside track” features Erikkson, England’s former football manager. He plays a railway conductor. While playing with a model train, the keen punter Paul Kaye aka Maurice, comes up to him and tries to wheedle out of him some good advice on mobile betting odds in the upcoming football matches.
The second TV spots ad, “Hot Seat” equally fun, stars BBC football presenter Mark Lawrenson. Both ads were launched over the weekend. They were featured on Skypsports one, just before the Tottenham Hotspur and Everton football match.