Online sportsbooks in United Kingdom are rushing to sponsor English Premier League football teams. Worldlink Sport is no exception with its latest contract with Fulham Football Club spreading over three years.
Worldlink Sport is the gaming and sport division of the Worldlink Group operating in full compliance with British gambling laws. The bookie will become Fulham’s official betting and gaming partner gaining access to the club’s promotional material in a variety of media.
The popularity of betting services sponsoring Premier League teams is explained by the enormous popularity of the League and the teams on both domestic and international arenas. This fact provides the sponsors with extensive coverage whenever the teams take to the field.
The contract started with the first Fulham match of this Premier League season will offer Worldlink Sports an opportunity to create mobile and desktop betting applications in cooperation with BetButler, its official bookmaking partner.
Alistair Mackintosh, Fulham CEO, commented to the United Kingdom gambling news that Worldlink had “…impressed us not only with their product but their commitment to a long term partnership, and we are looking forward to building a successful relationship with them over the next three years.”
Neil Riches, Worldlink managing director, had the following notes on the new partnership: “We are looking forward to providing the Fulham fans with an enhanced betting experience, and developing a long term relationship with a club of such international prestige.”
Good luck to Fulham this season and, naturally, to Worldlink Sports in their effort to increase market share and penetration on the busy British online sports betting market.