The future of 2GB Breakfast Show is actively discussed nowadays as the Australian radio program suffers a great loss of popularity in 2021. Why is it happening and which changes are waiting for 2GB in the near future?
Australian 2GB Breakfast Show is far from living its best times. Nine Radio’s morning program has lost the top spot in Sydney’s breakfast radio ratings to Kyle and Jackie O. This is the first time in eighteen years when the program isn’t the best. As a result, predictions about the possible reforms and future of 2GB Breakfast Show emerged in the media. Let’s take a look at the most possible changes at online gambling sites in Australia.
2GB Breakfast Show isn’t number one anymore
2GB Breakfast Show has lost its top position according to Sydney’s breakfast radio ratings. For the first time in 18 years, the show isn’t on the top spot by popularity. It slipped to 13.3% in the latest radio survey, though it is still holding a number one spot in Sydney. Such a result was unsatisfactory for Nine Radio broadcasting the show.
KIIS duo Kyle and Jackie O have topped the ratings surpassing 2GB. They are currently having the best result ever since the moment they began broadcasting 21 years ago. 2GB’s host Ben Fordham congratulated Kyle and Jackie O on his Twitter; he said that “they’ve been working hard and deserved what they have”.
However, Nine Radio is believed not to be as happy for KIIS as Fordham. It is expected to fix the situation by adding certain changes to the morning show. Online sportsbooks in Australia know which changes are the most likely to happen to 2GB in the near future.
Possible future of 2GB Breakfast Show
So, which changes can be implemented to make 2GB great again? To put the show on the top spot, Nine Radio should change the host. That’s what the best 22Bet odds predict so far.
Unsatisfactory news for 2GB’s permanent host Ben Fordham who has 4.00 odds to be replaced in 2021. According to the former show host Steve Price, the brand is broken now and needs reforms. He said that Nine Radio had made a row of “odd decisions” in 2019 including being nervous about threats from advertisers and it led to such a bad result. Fordham can also be on this list as he replaced its predecessor Alan Jones in May 2020.
Another solution could be adding a co-host. Bet on the most possible candidate to accompany Fordham at 22Bet Sportsbook.
According to the predictions, 2GB Breakfast Show can move into a new time slot if it won’t become the most successful show again. As of now, the program is live Monday-Friday from 5:30-9 AM. Apparently, Ray Hadley’s Morning Show and Debora Knight’s Afternoon Show are believed to take 2GB’s time slot. However, this is the worst-case scenario.