Liga MX Betting Guide – Overview of the League


Posted: November 30, 2023

Updated: November 30, 2023

Liga MX is one of the most competitive football leagues in the world. Beloved by native Mexican football fans, the league is branded by some of the biggest sponsors in the world and has an interesting format in which the season ends with the top teams competing in play-offs. Continue reading to learn more about the elevated Liga MX football league.

Image source: Flickr

In our Liga MX betting guide, we break down all. You need to know about Mexico’s premier football league. From the league’s description to its history, sponsors and play-off rounds, there is enough information to keep you well-informed about everything that goes on in Liga MX. Continue reading to find out more.

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Liga MX Betting Guide: An Introduction

The Liga MX is Mexico’s premier football league. All of the top teams in the country, such as America, Guadalajara, Cruz Azul, Monterrey, and so on, all make this league extremely exciting to watch. One thing that is unique about the Liga MX is that each season two leagues are played: the Apertura and the Clausura. This is different from most leagues, where a single campaign is played in a calendar year, and this makes the Liga MX even more exciting to watch as there is more chance for clubs to win silverware in a single year.

Whether you are new to the Liga MX or you are an avid fan who has followed the Mexican league for many years, you will definitely be able to find a lot of useful information in this blog. If you feel lucky enough, you can head on over to our online sportsbook sites in Mexico to test your luck with the Liga MX betting markets. There are all kind of bets you can make on the competition as a whole or on individual matches.

Liga MX Betting Guide for football fans
Image source: Pexels

All of the bets described can be found at plenty of bookies in the country, such as 22Bet Sportsbook. The selection of bets is quite large and you will find everything from simple match winner bets all the way to player props where you can bet on how many goals your favourite player will score in a game.

Liga MX Brands and Sponsors

Football is arguably the most watched sport in the world. There are all types of supporters, from the diehard fanatics who buy all the merchandise, have season tickets, and know all the team chants, all the way to the casual spectators who may watch the most high-profile games and watch the occasional league match.

If you can find football matches dating back to the 70s and before, you will notice that there is not only a huge difference in the way the game is played and the fashion of the time – but in most cases there is little or no branding on any of the kits. The footballers played in plain jerseys, with small badges and their team numbers on the back of their shirts, and there were no brands splashed across their shirts. This is in stark contrast with the kits nowadays, which are redesigned every year with quirky third kits, small changes in the main kits, and of course, big logos across the shirts

Sponsors are an important part of football. They used to be responsible for merely providing the team kits and equipment, but now clubs sign multi-million dollar deals for sponsors. These deals can be used to update facilities, increase club marketing, and perhaps most important of all, the money can be used to buy new players in the transfer season. There have been many iconic kits in football, and the superbrands who have their logos or names printed on the shirt will no doubt have been thrilled at the surge in their sales, but who are these brands? Here, we will take a look at which companies sponsor Liga MX clubs.

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Liga MX Betting Guide: The Brands


Pachuca, Santos, Atlas, Queretaro, Tijuana and Leon

Charly is a Mexican brand that was founded in 1959. It designs sports kits and athlete equipment. The company produces footwear and is one of the top-selling athlete shoe companies in Mexico. Charly has connections with Liga MX teams and used its influence to become the key sponsor of 6 clubs. It is the company that sponsors the most Liga MX clubs, and Charly is also making efforts to take its products to the international market.


Necaxa, Puebla and Mazatlan

Pirma was founded in 1990 and it is also a local Mexican company. The company produces urban clothes, sports kits, athlete footwear, and football. They make products for a variety of sports including football, basketball, boxing, track and field, and tennis. It is based in Leon, and the company has over 200 stores in Mexico. Outside Mexico, Pirma has considerable markets in Brazil, Canada, and the United States, as well as various other countries in the Americas. In addition to supporting a number of domestic club teams, Pirma also sponsors football teams from Argentina, Brazil, and Chile.


Club America and Pumas

Nike, Inc is one of the most well-known companies that create footwear, equipment, and clothes. It is an American company that was founded in 1964. Nike sponsors many football teams throughout the world and had a big presence in the Mexican league before the local companies took over the sponsorship deals. Now, they only sponsor the kits from two clubs in Liga MX.


Chivas and Rayados

Puma is a German company that also has a huge international presence. It produces all types of athletic gear, clothing, and footwear. It is the third-largest sportswear manufacturer in the world and was founded in 1948 by Rudolf Dassler. Dassler originally operated a company called Gerbruder Dassler Schuhfabrik, which was opened in 1924. He owned the company with his brother, Adolf Dassler. After the two brothers had a falling out, the company was split in two, with Rudolf setting up a new company called Ruda, which would eventually become Puma.

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Atletico San Luis and FC Juarez

Sporelli is a hugely popular Mexican sportswear brand that sponsors two Liga MX clubs in Mexico.



Adolf Dassler, the younger brother of Rudolf who co-owned their original Gerbruder Dassler Schuhfabrik, opened a company of his own after the two brothers went their own ways. He called it Adidas – a portmanteau of his name Adolf, or Adi, and his last name Dassler. Adidas is headquartered in Herzogenaurach, Bavaria, which is the same place where Puma had its headquarters. It has gone on to become the largest sportswear manufacturer in Europe, and the second-largest one in the world after Nike. The company has an affinity with football, having an 8.33% stake in Bayern Munich, and it sponsors many top football clubs from around the world. In Mexico, Adidas only supports Tigres UANL.

Under Armor


Under Armour is an American sportswear and equipment company that was founded in 1996. It is headquartered in Baltimore, Maryland, and has additional offices all around the world.


Cruz Azul

Joma is a Spanish sports clothing manufacturer that is based in Portillo de Toledo, Spain. In addition to sponsoring Cruz Azul, it sponsors domestic English, Italian, Romanian Spanish, and Dutch clubs, as well as a handful of national football teams such as Bulgaria, Ukraine, Romania, Cuba, Honduras, Antigua and Barbuda, and more. It also sponsors the Olympic Committees of Spain, Portugal, Mexico, and a handful of other nations.

Liga MX Betting Guide
The Liga MX Throphy – Image source: Pablo260899, CC BY-SA 3.0, via Wikimedia Commons

Liga MX Betting Guide: How to Bet on the Play-offs

The Liga MX is the premier division of football in Mexico. The footballers in this league are amongst the best in the country, and there are also quite a few foreign players in each of the clubs, making this league highly competitive. This league is highly interesting as it is split into two tournaments, the Torneo Apertura and the Torneo Clausura.

The Liga MX does not use a relegation and promotion format with the Liga de Expansion MX, which sits below it. Instead, the league has two exciting playoff tournaments that determine the winners of the Torneo Apertura and Clausura. This system was created in 1970, following the World Cup that was hosted by Mexico.

At the end of the season, there is a coefficient table that determines which teams have to pay fines. The points are collected from the past 6 Apertura and Clausura regular seasons, and the three teams at the bottom of the table have to pay $MXN160 million, of which $MXN80 million needs to be paid by the team at the bottom, $MXN47 million needs to be paid by the team second from the bottom, and $MXN33 million needs to be paid by the team third from the bottom.

There is also an aggregate table, which takes the points scored over both Apertura and Clausura regular leagues, and these determine which clubs can play in the Concacaf Champions League.

The Liga MX Torneo Apertura

The Torneo Apertura starts with a league competition, and once each team plays against all 17 other teams once, the 4 teams at the top of the table qualify for the quarter finals. The teams placed fifth to twelfth have to play in the reclassification playoff, where they are paired against each other and the four teams that win the single game elimination round join the top 4 in the quarter finals. From there onwards, the top eight teams need to compete in double legged elimination rounds. The team that wins the two legged final becomes the winner of the Torneo Apertura.

The Liga MX Torneo Clausura

The Torneo Clausura is the second part of the league, and it follows the same league structure and final tournament structure. In the league, the teams play against each other in a single leg robin round, and they do not carry over any points from the Torneo Apertura. The top 4 qualify for the quarter finals in the knockout round. The teams placed fifth through twelfth have to play in the reclassification, and the four teams that  win can proceed to the quarter finals. These are also played in a double leg format, and the winner of the final wins the Torneo Clausura.

Betting on the Liga MX Playoffs

Whilst the regular league of the Apertura and Torneo will determine which clubs enter the knockout tournaments at the end of each league, the league rankings have very little to do with what happens. Any team that qualifies for the playoffs can go on to win either tournament, and they can even become champions without having a large number of points in either of the leagues.

Liga MX Betting Guide
Liga MX Cup 10 years ago – Image source: Flickr

You can find plenty of bets on each of these tournaments. There will be bets on which team will win the Apertura or Clausura, which you can place at any time during the regular season or playoffs, and you can even find these bets before the tournaments begin.

You can also bet on each of the individual games in the tournament. These can range from the simplest bets such as which team will win the leg or which team will advance, all the way to specific game props that relate to in game statistics.

For example, you may find bets on goals, corners, bookings, and even those that relate to the final result but in more detail such as half time/full time result, correct score, will the game go to penalties, which team will score the last goal, and so on.

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The Bottom Line

To conclude our Liga MX Betting Guide, we hope that you are more acquainted with the various betting markets available for Mexico’s top premier football league. The Liga MX is a competitive league in which teams are not only sponsored by the biggest brands but also fight in practically every match. According to online sportsbook news in Mexico, the season is set to be long a full of twists and turns.

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