Looking to offer an interesting betting service to their customers, Scandinavian online gaming site ComeOn! Team up with Liverpool FC on a two-year deal.
ComeOn! Will make use of Liverpool FC’s well-known name to deliver a unique betting platform to their players in Sweden, Norway and Finland according to gambling news.
The Premier League side has a significant fan base in the Scandinavian countries, making the partnership an ideal way to appease online players with many promotions and betting prices on the club’s games.
ComeOn!’s Norwegian spokesperson, Paul Myklebust, stated, “This unique agreement will give ComeOn! exclusive rights that no other betting partner in Scandinavia will have. Not only will fans see exciting activations focused on Liverpool FC but they will also enjoy tickets to games at the famous Anfield stadium”
Liverpool FC pursuing sponsorship deals since 2012
For over two years, LFC has been increasingly active in pursuing more sponsorship deals to add to their endorsement portfolio. One of the most frequently targeted industries are mobile betting firms, to which LFC has provided geo-location betting experience. This allows fans to connect to the club more by offering their service regionally.
Chief Commercial Officer at Liverpool FC, Billy Hogan, “We’re delighted to be welcoming ComeOn! To what we believe is the world’s greatest football family. We have a large fan base in Scandinavia and being able to regionalize our partnership really helps partners bring fans closer to the Club they love no matter how far away from Anfield they live.”