The bank’s logo will remain on Liverpool’s shirt until the end of the 2018-19 season.
Standard Chartered Bank and Liverpool Football Club started their partnership in the summer of 2010. The club and the bank agreed on a contract extension in 2013, thus Standard Chartered’s logo appeared on the Reds’ shirt in the last five years. When the new deal expires, it will be almost a decade-long partnership between the affiliates.
The financial terms of the agreement remained undisclosed, but according to gambling news, the deal will grant Liverpool 20 million pounds a year. Standard Chartered is only the fifth brand that appeared on Liverpool’s famous red shirt since this kind of sponsorship opportunity was created 40 years ago, chief commercial officer Billy Hogan revealed.
Standard Chartered appreciates the connection
Peter Sands, group chief executive at Standard Chartered PLC talked about the importance of this partnership, saying ”Liverpool Football Club is a fantastic club and hugely popular across our global footprint. Over the last five years our partnership has allowed us to deepen our engagement with our customers, clients and staff, and has provided valuable support to the charitable initiatives close to our hearts.”
He added, ”we are very pleased to be able to continue this collaboration, and look forward to what we can achieve together in the future.” Liverpool won only one trophy since Standard Chartered first appeared on their jersey, the League Cup in 2011-12, under the management of club legend Kenny Dalglish. As mobile betting trends indicated, Liverpool beat Cardiff city then, but the Reds only accomplished that in a penalty shootout.