New Jersey Devils Agree Partnership with Fantasy Sport Company

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Posted: October 18, 2014

Updated: June 4, 2017

Hotbox Sports Ventures and the New Jersey Devils have signed an agreement that will see the team receive promotion on social media outlets.

Having a presence online through various social channels plays a vital importance for many businesses in the modern environment. Sports teams of all sorts always try to improve their standings with the public by promoting themselves via various outlets. Social media is one of the most effective areas through which teams can promote their brands to millions of people.

Teams from the NHL are no exception to that principle. The New Jersey Devils have paired up with fantasy sports technology and online content provider Hotbox Sports Ventures in an attempt to help them better facilitate their presence on social channels. According to gambling news, the partnership will help the ice hockey team raise a great deal of support by being one of the first to sign such an agreement.

The a innovative way to promote online content

• New Jersey Devils among the first teams to sign such a deal

• The agreement will help elevate the team’s status online

• Both the chiefs of Devils and Hotbox are happy with the deal
The terms of the partnership stipulate that website HotBoxSports will be advertised throughout the Devils’ Prudential Center arena while additional promotional material will be present on the team’s media and social channels. Industry reports believe that the service could be launched sometime in the middle of November as Hotbox completes the finishing touches to the ambitious campaign.

The Hotbox Sports service will feature an all new and unique fantasy sports gaming experience that is designed to appeal to all ice hockey fans. The game will have the capacity to be broken down into three scoring periods every week, while users will have the right to use only player during each period. Users can only use a player from the roster once and they will have to evaluate their strengths and weaknesses, a fact that may prove very exciting.

The innovative gaming product will cover a range of sports so players will never get bored dealing with the same aspects. Baseball, basketball and hockey are all among the sports, while a combined football service featuring all of the biggest European leagues will also be present. The game will provide sporting clubs, leagues and media firms with all the promotion, mobile betting exposure, marketing pursuits and other all the important opportunities.

The agreement is also states that the Devils and the Hotbox Sport will help create a new team-focused game based on the team that will only the covering its initial games. This is the second time around that the Devils had worked with a popular media provider. Previously, the NHL team signed a deal to a lucrative sponsorship with Bwin.Party.

Chiefs of both the Devils and Hotbox are thrilled with the deal

The Devils have relied on their expert men to relay the important message. Scott O’Neil, CEO of the New Jersey Devils and Prudential Center, highlighted the importance of offering a broad and all-encompassing service so that the fans can fully enjoy themselves. “Fantasy sports plays an important role in a fan’s experience, and we wanted to bring Devils fans a game where they could focus on their favorite players and their favorite team.”

O'Neil also commented that their deal with Hotbox Sports Ventures will allow them to offer a bet on sports in the US and unique gaming service to their most loyal fans that will feature both free games and titles based on a paying system. “Our collaboration with Hotbox Sports, offering both free-to-play games and this first-of-its-kind entry-fee game, will ensure Devils fans have an unrivaled fantasy game experience.”

Terry Lyons, Hotbox Sports Ventures chief marketing officer and head of business development, expressed his enthusiasm about the prospect of working with an NHL team such as the New Jersey Devils. “We are thrilled to activate our first entry-fee product with strong sponsorship support from the New Jersey Devils, our longtime business partner who sees the future of Hotbox Sports in the exciting space of fantasy sports.”
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